Fungi Perfecti:
Enhancing Digital Experience

The Fungi Perfecti digital projects focus on enhancing user experience and visual appeal through homepage redesigns, improved navigation, and intuitive landing pages. To drive engagement and maintain brand consistency, I created web banners, social media graphics, ads, and marketing emails. Additionally, I established an asset library for easy access to digital materials. Through research and design, I optimized the subscription experience, reducing friction and boosting sales. I also created and coded content informed by user behavior and analytics, resulting in measurable conversion improvements.